Are you thinking of using Google services for business? This can be a crucial decision in your marketing strategy. Here are some important ways in which Google services can be of immense value to your business:

  • The main Google index is the most important service that is offered by the company. Your entire online marketing strategy should be aimed at getting your business listed in this index. If your business does not appear in this index, it will soon be marginalized.
  • Though there are many search engines, Google beats all of them hands down and Google allows you to use its search engine capabilities for your business website. There are many different agreements and provisions but the advantage is that the Google powered search can be used by a small local business as well as large corporate with equal effect.
  • Some businesses prefer to use Google AdWords. This is an advertisement program of Google. Pay per click advertisements appear on the top of the Google search page. It is true that Adwords have less credibility that SEO rankings because people know that you are paying to have your business displayed on the first page. There is also a feeling that if your page was good enough, you would not have to pay for it. However, since you pay only when someone actually clicks on your advertisement, this still remains an effective tool for promoting your business.

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